Design, Develop, Create

Thursday 24 September 2020

Jobs to be done - theory and perspectives from industry

The link below provides notes and a recap of a live streamed conversation between Jim Kalbach, author of the recently published The Jobs to Be Done Playbook, and a pioneer of a theory of "jobs to be done", Tony Ulwick.

The Jobs to be done approach requires designers to direct their full attention to the job a customer is trying to get done, and employs this knowledge for redesign, tweaking, injecting innovative products and services into the customer's chain of activity, the chain of "in order to", that they perform to satisfy a goal.

 https://www.mural.co/blog/jobs-to-be-done-livestream-recap

Tuesday 22 September 2020

Research search and discovery - UCD Library

 A little detective work is sometimes involved in gaining access to research articles but it is well worth establishing the skills and ability to track down research publications and the like.

The first port of call should always be the UCD Library. We should highlight that the results returned by our library systems may differ depending on whether you have logged in to your UCD Connect account or not. This is because the library disseminates licensed content protected by copyright and thus cannot act as a back-door source to free access to 'for fee' publications. A web search via a search engine often links directly to the publisher however access may still be provided by the UCD Library negotiated access licenses with publishers. Publications may also be accessible via the University or state research organisations with accounts on third party aggregator publishers (like ScienceDirect) and other licensors of content. The UCD Library curates and manages access to all of these services on behalf of UCD's students, researchers and staff.

Exercise: 
 
1. Select the "One Search" widget and enter the title you are looking for.
An approach to effective use of One Search is to first search for the title of an article, then perhaps narrow the search criteria by gradually adding the author's surname, forname, year, etc.

2. Use a web search engine. The Google Scholar service can sometimes be particularly effective.

Examples for this week's readings...
A search for "Expressing Experiences in Design" on One Search yields

A search for "Expressing Experiences in Design" on Google Scholar yields

Similar results provided using the same approach for "Usability Evaluation Considered Harmful Some of the Time"

The UCD Library supports a wide range of tools for research discovery.