|Image source: Maxwells. Irish Times, Oct 22, 2011|
News of a provisional liquidator being appointed to Zapa Technology suggests the difficulty of establishing the dedicated physical infrastructure needed to deploy near field technology within an existing operating environment. Various explanations have been offered, no dominant standard for NFC, user reluctance to change behaviour, small operating margins, limited value proposition for the various actors involved. While the advance of NFC technology into consumer payment and loyalty systems seems compelling, it is by no means inevitable.
The Irish Times, Oct 22, 2011 (link)