MDD

Wednesday, 23 November 2011

What came first, the business case or the prototype?


You are invited to an industry led discussion panel on software product development addressing the iBusiness class this evening (Wed 23rd Nov, 2011) from 6.30pm to 7.30pm in room D209 at the Michael Smurfit Graduate Business School, Blackrock. There will be about 70 people attending.
I'll provide a short personal introduction to each of our guests and ask them to make a brief reflection on managing high-tech products and development after which we'll have an open discussion taking questions from the floor.

What came first, the business case or the prototype?
  • How do I go about getting a project off the ground in a company?
  • What do I need to do to convince management to support my project?
  • Is the elevator pitch important?
  • What if the project is very risky?
  • How important are the financials, really?
  • Should my approach change in a small company versus a large company?
  • Who do I need to convince?
  • What came first, the business case or the prototype?

"We think about ubiquity first, revenue later."

"Figure out quickly if there is usage and adoption... You will then understand how your customers interact with your potential product and then you build a revenue model on it. The traditional view of starting with your revenue model and your business model looking for customers is somewhat less relevant in the digital world. It's 'get customers first'!
"
John Herlihy, vice-president Global Ad Operations, Google

Further reading
(Banking & Finance Magazine link)

Directions:

View Larger Map
The room is located at point A. Parking in areas B and C as indicated.
Just don't park directly in front of the building as it is paid parking.