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| Cowan's highly recommended "Starting a Tech Business". |
Alex's metaphors for each of the main periods the business undergoes are quirky yet insightful. The metaphors resonate because they capture an element of the truth. For example; The Lawn Gnome of Indolence, the Butterfly of Incoherence, Chihuahua of Unruly Development, and the Hydra of Operational Readiness; each of these metaphors says something, as wry but insightful observations on the character and challenges involved in tech business at different times.
Highly recommended as a guidance for entrepreneurs starting out on systems development or a tech business for the first time or even as a framework to refresh an existing business, product, system, etc.
