Design, Develop, Create

Wednesday 7 October 2020

The talking about design - book club

- Talking about design, development, creativity -

Welcome to the Design Development Creativity Book Club. 

In this series we will be reading and reviewing Tracy Kidder’s award winning non-fiction account of a high-tech project. The Soul of a New Machine won the Pulitzer Prize for General Non-Fiction, in 1982.

We will be looking at the book from a number of viewpoints: General aspects of high-tech production; Innovation, management and leadership; Engineering culture and work practices; Teams and interaction.

The book offers a rare inside account of high-tech projects and provides a mirror in which we can contrast our own projects. What does TSOANM tell us about working in high-tech today? What has changed over the intervening years? What seems to have stayed the same?