"The only thing that matters in software is the experience of the user"
Inside IDEO Part 2
"It's impossible that the boss is going to be the one who has had the insightful experience!"
Inside IDEO Part 3
"Trying stuff and asking forgiveness instead of asking permission"
"Fail often in order to succeed sooner"
The Kelley brothers of IDEO now have a book called Creative Confidence.
"Too often, companies and individuals assume that creativity and innovation are the domain of the “creative types... each and every one of us is creative."http://www.creativeconfidence.com