Design, Develop, Create

Monday, 4 September 2017

IDEO - Creative Confidence

A 3 Part video on IDEO's design process circa 1999 from ABC's Nightline.

Reimagining the Shopping Cart (

Inside IDEO Part 1 
"The only thing that matters in software is the experience of the user"

Inside IDEO Part 2
"It's impossible that the boss is going to be the one who has had the insightful experience!"

Inside IDEO Part 3
"Trying stuff and asking forgiveness instead of asking permission"
"Fail often in order to succeed sooner"

The Kelley brothers of IDEO now have a book called Creative Confidence.
"Too often, companies and individuals assume that creativity and innovation are the domain of the “creative types... each and every one of us is creative."

What do product designers do? One week in 2 minutes (link).