Products are just a means for accomplishing appropriate actions, interactions and relationships; products provide meaning for people only through interaction. (Buijs, 2012)In essence, products and services don't exist for their own benefit, they are tools through which people achieve their goals by interacting with the products.
Buijs, J. (2012). The Delft Innovation Method: a design thinker’s guide to innovation. Eleven International Publishing, The Hague.
