Design, Develop, Create

Saturday, 29 August 2015

Talk to customers

Sunil Kumar offers a nice quote on the risk taken with a design-in-the-dark strategy (interview in Silicon Republic)
"I’ve said this to loads of people: moving from an IT perspective to a business perspective can be achieved but definitely the easiest way to do it is talk to customers, because they say things you don’t expect, and it gets you thinking.
I’ve taken a technical decision in the past where I’ve thought something was a really great feature – coded it, and went out to try and sell it, and potential customers were not interested. All of a sudden you’ve made this technical decision based on nothing but your ability to code it and you get a zero return on investment."