Design, Develop, Create

Monday, 19 September 2011

Creativity: Wile E. Coyote and Roadrunner

Robert Fabricant positions creative interaction as the crucial dynamic within groups of people solving problems. That is, creative interaction as a messy, chaotic, conflictual - but occasionally productive - dynamic between people who may or may not get along, with customers who may or may not get exactly what they want or even need, and making things you didn't know you were going to make before you made them (really).